Challenges & Deeds
Activate employees through small actions that build habits, drive engagement and create real impact — across sustainability, wellbeing and social themes.
Whether you run company-wide campaigns or empower teams to take initiative — turn everyday behaviour into something visible, social and measurable.
Launch challenges and micro-actions that employees can join anytime, anywhere
Encourage participation through sharing, storytelling and peer-to-peer activation
Track engagement, contributions and impact across teams, regions and themes
Boost engagement through themed challenges
Sustainability
Reduce footprint, support nature and drive environmental action
Wellbeing
Build healthy habits and support physical and mental health
Diversity & inclusion
Raise awareness, drive inclusion and create belonging
Why it works
Lasting behaviour change doesn’t come from one big moment, but from small actions repeated over time. By making participation easy, visible and social, you create habits that spread naturally across teams and organisations.
Instead of asking for big commitments, you invite simple steps — lowering the barrier to entry and increasing participation. As more people join, momentum builds and impact grows.
Start small with actions that are easy to join and repeat
Make it social so people inspire and activate each other
Build habits that turn one-time actions into lasting behaviour
Built on behaviour change principles
Challenges and deeds are based on proven behaviour design principles: make actions small, easy and visible — and people are far more likely to participate and repeat them.
Instead of relying on motivation alone, you create the right conditions for action. As participation grows and becomes visible, behaviour spreads naturally across teams and organisations.
Lower barriers with simple, easy-to-join actions
Make it visible so behaviour spreads through peers
Reinforce habits through repetition and feedback
Make it social and visible
Turn participation into something people see, share and join.
When actions are visible, they spread. Employees share progress, celebrate wins and inspire others — creating a ripple effect across teams and locations.
What starts with a few quickly grows into a movement.
Share stories through photos, updates and reactions
Inspire others with visible progress and peer activity
Amplify impact across internal tools, email and social channels
How challenges work
Create
Set up a challenge by choosing a theme, defining a clear goal and adding the actions employees can complete, with progress tracked from the start
Invite
Bring in employees, teams or entire regions — from a small pilot to a company-wide campaign across your organisation
Engage
Keep participation high with updates, progress, stories and social interaction that motivate people and encourage others to join
Track
Follow participation, completed actions and overall impact in real time, with insights ready for reporting and sharing
Admin & reporting, without the hassle
Everything is tracked automatically — giving you real-time insight into participation, engagement and impact across your organisation.
From team-level activity to company-wide results, you stay in control without manual reporting.
Track participation across teams, regions and departments
Measure impact by theme, activity and contribution
Report easily with dashboards ready for ESG and internal reporting
High participation, real results
Challenges and deeds consistently drive higher engagement across organisations. By lowering the barrier to entry and making participation simple, visible and social, more employees join — and keep coming back over time.
What starts as a small action quickly turns into repeated behaviour. As participation grows, you create momentum across teams and make impact part of everyday work — not just a one-off initiative.
Increase participation by making it easy and accessible for everyone to contribute
Drive repeat engagement through ongoing, habit-forming actions
Create visibility with shared progress, stories and peer activity
Show real impact that employees and leadership can track and share
