The Purpose Economy

We live in an era of great global challenges. The purpose economy has the potential to tackle them.

Purpose: where your core skills as an organisation or individual make positive societal impact.

Almost everyone is ready to tackle global challenges via purpose

Employees

90% of employees are willing to earn less to work with purpose

Consumers

63% of consumers prefer to purchase from purpose-driven brands

Leadership

80% of CEOs agree that a company’s future growth and success will hinge on a values-driven mission that balances profit and purpose

More and more companies play an active role in the purpose economy

Companies are the biggest potential force for positive change. By definition, a purpose-driven company delivers solutions to societal challenges. This benefits all of us: investors, employees, customers, society and our planet.

The SDGs are a universal call to tackle societal challenges by 2030. At the current rate we will not make them. That’s why the purpose economy needs to accelerate.

To accelerate the purpose economy, businesses need to transform, and embed purpose in their core.

A surprisingly low amount of companies is currently able to act on their purpose. 78% of executives believe their businesses are failing to deliver on social purpose pledges and 14% of CEOs don’t even know where to start or how to make more impact with their business.

To activate a company purpose sustainably, you need to start from the core of your company with the stakeholders that are the closest: your employees.

Most employees are part of the ‘act-now generation’. For a purpose strategy to work, it must allow employees to act.

GoodUp helps purpose-ready companies to activate their purpose.

Our solution unleashes the purpose potential of your employees and helps them to act. We implement our purpose marketplace and act as a mentor, while you scale your actions and create consistent impact, together with employees.

See how our solution works

Do our free purpose intake

Take part in the purpose economy! Discover your path to purpose activation with a free 10-minute purpose intake.