Employee engagement has always been critical to the success of any organisation, and as we move into 2023, there are several emerging game changing trends that will shape the way companies approach this issue. In this article, we will explore nine key trends that companies need to be aware of to engage their employees in a meaningful way.
1 – Millennials & Gen Z demand a new workplace
Millennials and Gen Z are the largest generational groups in the workforce and have different expectations from their employers compared to previous generations. They seek workplaces that prioritise work-life balance, flexibility, and a sense of purpose. Companies need to adapt to these expectations and create a workplace culture that caters to the needs of these generations.
2 – Employee-led bottom up engagement
Employees want to have a say in the direction and culture of their workplace. Companies that empower their employees to take the lead in shaping their work environment are likely to see increased engagement and better performance. Bottom-up engagement is a trend that will continue to grow in 2023 as employees demand a more active role in creating a positive work environment.
3 – Social & Environmental sustainability
Employees are increasingly conscious of their company’s social and environmental impact. They want to work for companies that prioritise sustainability and social responsibility. In 2023, companies that can demonstrate their commitment to these issues will have a competitive advantage in attracting and retaining talent.
4 – Remote teams & hybrid working are here to stay
The pandemic accelerated the adoption of remote work and hybrid models, and this trend is expected to continue into 2023. Companies need to find ways to engage and motivate remote workers to ensure they feel connected and valued. This requires a new approach to communication, collaboration, and team building.
5 – The rise of Employee Resource Groups
Employee Resource Groups (ERGs) are groups of employees who share common interests or backgrounds. ERGs provide a platform for employees to connect, network, and advocate for issues that matter to them. Companies that support and promote ERGs are likely to see increased engagement and a more inclusive workplace.
6 – Diversity Equity & Inclusion Initiatives
Diversity, Equity, and Inclusion (DEI) initiatives are critical to attracting and retaining top talent. In 2023, companies that prioritise DEI will have a competitive advantage in the job market. They will also create a more inclusive workplace where employees feel valued and respected.
7 – Prioritising Mental health & Employee Wellbeing
Mental health and wellbeing are crucial for employee engagement and productivity. Companies that prioritise employee wellbeing will see lower absenteeism and turnover rates, as well as increased engagement and performance. In 2023, companies that invest in employee wellbeing will have a competitive advantage in the job market.
8 – ESG Reporting Gains Importance
Environmental, Social, and Governance (ESG) reporting is becoming increasingly important for companies. Investors, customers, and employees are all interested in a company’s ESG performance. In 2023, companies that can demonstrate their commitment to ESG issues will have a competitive advantage in the business landscape.
9 – Digitalisation & Artificial Intelligence
Automation and technology are changing the way companies engage with their employees. From virtual training to gamification, companies are finding new ways to engage employees in a digital world. In 2023, companies that can leverage digital tools and automation to engage their employees will have a competitive advantage in the job market.