The Purpose League
GoodUp’s advisory board
After a 20 year career in marketing at Procter and Gamble, Nokia, Heineken and Absolut Vodka, Afdhel Aziz is now currently the Founder and Chief Purpose Officer of Conspiracy of Love, a think-tank and idea incubator that helps advise Fortune 500 companies like Adidas, Facebook, Levis, Microsoft, Mondelez and Mars on how to ‘do well by doing good’.
Co-founder of Focus Orange and Crunchr. These companies focus on optimizing the investment in people. Crunchr as the leading technology provider in the area of people analytics. Focus Orange as an innovative advisory firm in the area of human resources. Camiel’s role is to prepare their strategic direction and align the organisation with the proposition to clients.