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For the second episode of the Business Purpose Podcast, we recorded a conversation during Purposed 2019 between purpose experts Afdhel Aziz and Wouter Bakker. Afdhel is a keynote speaker and author of Good is the New Cool, Wouter is GoodUp’s own purpose guru.

This turned out to be a pretty high-level conversation. Wouter and Afdhel discuss their ideas on how CEOs could go about purpose engagement and what the main challenges are when activating it in the organisation. Enjoy the show!

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Episode 1

Episode 2

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