The Secret Power of CSR
Engaged employees are essential for every business. Many scientific research reports showed that organisations with motivated workers are more productive, innovative and profitable. These companies have less absenteeism, less employee turnover, and less counterproductive behaviour on the work floor. According to a wide range of customer satisfaction surveys, clients also benefit from engaged employees. In short, increasing employee engagement is crucial for every business. What role can CSR play in this?
Many stakeholders demand social responsibility
An increasing number of organisations are discovering the power of Corporate Social Responsibility (CSR) to do this. The demand for social responsibility (or; more Purpose into Action) isn’t just coming from politicians, the media or customers, but increasingly from within organisations themselves. Employees, especially those over 55 years old and so-called ‘Millennials’ (the generation born after 1980) want employers to do business in a socially responsible manner. CSR has become a way to attract talent – and to keep it. Increasingly CSR is less of a charitable concern and more of an organisation’s core policy.
CSR has major influence on employee engagement
“CSR is an increasing factor for employees in deciding whether they want to work for a company, how passionate they are about their job and if they want to stay working there.”
This is one of the conclusions we drew during our research. We investigated the relationship between companies’ CSR policies and employee engagement. What effect does CSR have on employee motivation? How can companies best design and implement CSR policies to increase employee engagement? And what is best practice in this field?
20 large Dutch corporates joined research
We dived into the piles of scientific research that has appeared over the last few years. We interviewed twenty managers of large Dutch corporations (such as Menzis, Wehkamp, ABN AMRO, ANWB) about their employees’ involvement in CSR. The results are presented in this report. Our goal is to inspire companies and assist them to improve their CSR policies and increase employee engagement.
ps. You might have encountered this research before, we have published it with 1%Club as well. Repetition is not a bad thing, we feel, if it is still relevant and interesting.