Purposed 2019

Turn Purpose into Action, 25 September 15:00 – 19:00, Amsterdam

Turning Purpose into Action

It’s 2019 and the future belongs to organisations that have a clear purpose and act on it. On September 25 purpose-driven leaders from the Netherlands will unite during Purposed.

An event for those who believe that their organisations can and should act on their purpose. For those who want to have a great impact on society and move beyond reducing their footprint. We’re bringing together professionals that really want to understand how to transform purpose into action with all stakeholders.

Join us for inspiration and networking around an international keynote in Amsterdam. It is our honour to host Afdhel Aziz as our keynote speaker!

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Keynote speaker: Afdhel Aziz

Afdhel is an international purpose guru and author of Good Is the New Cool. As a contributor to Forbes, he adds new insights to the purpose economy on a weekly basis. This summer, Afdhel has embarked on a global journey to spread the word about purpose. He has an amazing story to tell about his decision to live and act from his personal purpose. He has made it his mission to educate people and brands on how to make a positive difference. And he has some amazing ideas about the future of purposeful brands.


15:00 – 15:45:
Doors open – networking

15:45 – 16:00:
Opening and welcome by Diana Krieger – CEO GoodUp

16:00 – 17:30:
Keynote speech by Afdhel Aziz – Good Is the New Cool + Q&A

17:30 – 19:00:
Drinks and networking

We've got a wonderful guest list

Who will be there?

You’ll have the opportunity to meet up with corporate purpose frontrunners, purpose thought leaders and many more purpose enthusiasts during this one-time free event in Amsterdam. Please note that we offer this event to our relations for free, but we have limited seats available.