Turn Purpose into Action, October 5th 2017, Amsterdam

Click here to learn about Purposed 2019 and register


UPDATE: Due to limited seats, we currently only accept registrations of corporate professionals that we have personally invited.

It’s 2017 and the future belongs to organisations that have a clear purpose and act on it.
Purposed is the coming together of professionals who believe that their organisations can and should act on their purpose. To have a great impact on the world and move beyond reducing your footprint. Tap into the bottom-up potential of your crowd. But where to start? And how to do it?

We’re inviting the most influential CSR, HR, Innovation and Sustainability professionals from organisations in the Netherlands. Learn from the people who are doing good and doing it incredibly well. Get and give practical advice in breakout sessions. And do some valuable networking by allowing us to arrange the speed date you always wanted to have.

Register now

Mattijs ten Brink

As part of the Expert Panel, Mattijs ten Brink, CEO of Transavia, will share his insights about how challenging it can be to formulate a purpose when you’re in a not-so-green industry.

Charlotte Extercatte

Charlotte Extercatte has a lot of experience with putting Purpose Into Action. She will share with us a number of colourful stories based on 20 years of experience behind the scenes of purpose pioneers such as Interface.

Anniek Mauser

Anniek Mauser, Sustainability Director Unilever, will explain all about how the Sustainable Living Plan of Unilever becomes relevant on an employee level.



13.00 – 14.00hrs Plenary part I – Opening by GoodUp and Bart Krull, key note speech on corporate purpose trends and challenges
14.00 – 14.45hrs Breakout session round 1
14.45 – 15.00hrs Networking Break
15.00 – 15.45hrs Breakout session round 2
15.45 – 16.00hrs Networking Break
16.00 – 17.00hrs Plenary part 2 – sharing key learnings from breakout sessions and interactive expert panel discussion
17.00hrs Closing and networking drinks

Breakout Booking.com

Since Booking launched their engagement program in late 2014, more than half of the 15.000 employees in 200 offices around the world have joined. Marianne Gybels will share all about scaling your engagement programme.

Breakout Droomfabriek

Droomfabriek will focus on the question “How do you translate company purpose and make it concrete and appealing on the employee level?”. They bring an inspiring case to illustrate this.

Breakout Personal Purpose

What does it mean to find personal purpose? And how do you get people actually living the company purpose? Eveline Nederlof will share personal stories, provide steps on how to get there and will challenge you to apply this in your organisation.

Breakout Deloitte

All about the Deloitte Impact Foundation. In this breakout, Deloitte will explain all about the practicalities of an engagement programme for employees.

Breakout Unilever

Unilever will explain more about how they act on their Purpose in the breakout “Living your purpose, the most valuable lessons and challenges”.

Speed dates

Meet with professionals to discuss challenges and opportunities. Let us know what you’d like to talk about, and we’ll arrange and interesting speed date.

We've got a wonderful guest list

Who will be there?

We’re fully booked! Over 50 companies that are taking great steps on the purpose-topic have registered. Registration is officially closed. However, we have 3 wildcards available. If you received an invitation but you forget to register, please do let us know by dropping a line at info [at] goodup.com

You’ll have the opportunity to meet up with Ahold, KLM, PostNL, Danone, IKEA, PwC, Heineken, Deloitte, Aegon, Interface, Suitsupply, ABN AMRO, Booking.com, Tommy Hilfiger, AAFM, ASN Bank, EY, Uber, Maandag, Philips, Unilever, Transavia, Eneco, Rabobank, Pepsico, Abena, De Volksbank, Bouwinvest, Wereldhave, KPN, APG, Accenture, Atos, CGI, AkzoNobel, TenneT, Bleeve, Nuon, Delta Lloyd, Shell, BDO, NN Group, Royal Haskoning DHV and many more.

Our host: Bart Krull

The entire conference will be hosted by Bart Krull. He has extensive experience in the field of sustainability, social enterprises. Bart moderates the weekly Tegenlicht Meet Up in Pakhuis de Zwijger, Amsterdam.