Laura van den Hurk (Accenture) on putting purpose into action
Purpose is the place where your organisation’s business strengths can make a difference in society. It helps companies taking social responsibility in the first place, but also to engage and inspire employees, build brand and customer loyalty and attract new business partners. But business leaders are experiencing that it’s hard to succeed at it.
Laura van den Hurk is CSR Community Manager at Accenture the Netherlands. She leads Accenture’s hands-on approach to tapping into it’s huge reservoir of do-good/purpose potential. Accenture hosts a very active collaboration platform on their impact topics. In this short video Laura elaborates on how she inspires her colleagues to put purpose into action!