Philips and Hartstichting join forces to save lives


by GoodUp Info

We have some big news to share with you. Philips and the Hartstichting join forces and launched a platform called BuurtAED.nl, built with GoodUp’s technology. On this platform, neighbourhoods can get their own AED to be able to better help people that suffer from a heart attack.

AEDs bring down the number of 35 victims a day

35 people die of a cardiac arrest outside the hospital, every day, in The Netherlands. Using an AED within the very first 6 minutes helps save the life of a victim. Ambulances have an approach time of 10 minutes on average. Sadly, this is too late for most casualties. When bystanders use an AED, the chance of survival increases considerably. An AED helps to normalize the heart rhythm.

Currently too little AEDs in Dutch society

Currently, the amount of AEDs in Dutch society is still too low. “Results from various studies in the Netherlands pledge for more AEDs, particularly in residential areas. Actually, there should be an AED on every corner of the street. Cardiac arrests take place at home in 7 out of 10 cases. Very often, there’s no AED available”, Ruud Koster, cardiologist, explains.

Citizens now able to place an AED in their neighbourhood

Philips, the Hartstichting and GoodUp want to improve the situation of having too little AEDs in society. On the website www.BuurtAED.nl, local residents can start a campaign to get an AED in their neighbourhood. This helps The Netherlands to become a 6-minute zone. All people with a cardiac arrest outside the hospital should be resuscitated within 6 minutes.

First AED campaigns completed in Haarlem, Arnhem and Wageningen

The first AED actions have already been successfully completed in Haarlem, Arnhem and Wageningen.

Feyenoord and PSV support action

The initiative receives a lot of support from the football world. Feyenoord and PSV are both committed to placing more AEDs in society. Before their match on the 25th of February, the players carried an AED with them on the field.

Want to increase engagement with society and/or consumers?

Philips and the Hartstichting use GoodUp’s technology to increase engagement amongst society and consumers. Want to know how GoodUp could help your organisation? Get in touch!