Unleash purpose to build your brand
Embrace your employees’ purpose to amplify your brand purpose.

Drive brand awareness and positive perception
People want to work for companies that share their personal values. Your employees are the key to increasing customer loyalty, building trust, and forging a connection between your brand and your audience. Create a place where innovation, idea sharing and brand purpose come to life.


Arjen Kieskamp
Vice President Ground Services Transavia
Let employees live their purpose to grow unconditional brand advocacy
Leverage the selling power of your most valuable spokespeople: your employees. By connecting the personal purpose of employees to the company purpose you’ll unleash true values, beliefs, and aspirations of your people and brand.


Astrid Coelman
Program Manager Achmea Foundation
Create authentic storytelling from within the company
With GoodUp your employees have amazing stories to tell, so your marketing machine never stops. They tell your stories in an authentic way — in all the right places where you find your customers.

Like to give the platform a spin?
Request a demo and let us tell you exactly how this fits your organisation.