Interview Anniek Mauser

Anniek Mauser (Unilever) on Purpose

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by Wouter Bakker

Purpose is the place where your organisation’s business strengths can make a difference in society. For Unilever, purpose is really about the bigger why. Why they are in the business. And a quick heads-up: It’s not just for the money. Unilever has realised and implemented what a growing body of research is proving: that businesses with a strong culture of purpose are top performers in terms of employee engagement, customer loyalty and financial rankings.

Anniek Mauser is the Sustainability Director at Unilever Benelux and known as a frontrunner on the topic of purpose. We were delighted that she said yes to our invitation to come and talk about her view on purpose within Unilever Benelux. Watch the interview below.